The EIIS Innovation Fund is delighted to announce that we have invested €700k into All Real Nutrition as part of a €1.65m seed round. The investment forms part of The EIIS Innovation Fund from 2022 and includes additional investment by private investors from Quintas Capital and previous company investors as part of the round.
All Real Nutrition is a brand surging in popularity due to its real food ingredients, great nutrition and sustainability mission. Their products can now be seen on the shelves of Tesco, SUPERVALU, Spar, Mace, Londis and Centra. All Real Nutrition protein bars have grown to be the second most popular health bar in the Irish market showing strong YoY sales growth and have established themselves in some key retailers in the USA. As an exciting Irish business, they are showing great potential in the USA after winning a #NEXTY Award for “Best New Functional Food or Beverage 2023” at the Natural Products West Expo #EXPOWEST in Anaheim, California.
Speaking on the investment, Niall Harty Co-founder of All Real Nutrition said, “We are on a mission to change the protein bar market both in domestic and export markets, providing products that are actually healthy for the consumer while also making a positive impact on the planet. We are absolutely thrilled that Quintas Capital and their investors share this vision with us, and this partnership enables our team to bring All Real Nutrition to the next level of growth in Ireland and beyond.”
As part of this investment, Kevin Canning, Investment Director of The EIIS Innovation Fund will become an advisor to the company. Speaking on the announcement Kevin said, “We are delighted to have made this investment into All Real Nutrition. I am an avid fan of their bars and believe strongly in the company’s sustainable mission. The US expansion is particularly intriguing for us as investors as well as the company’s strong direct-to-consumer business”.
If you would like to learn more about All Real Nutrition please visit the website here:
· https://www.eatallreal.com/ or follow on Instagram or TikTok @eatallreal
If you would like to learn more about EIIS funding or investing, please reach out to Kevin Canning
